Privacy Policy

Policy for managing your data

We are a company

FilaFox s.r.o.

Jaurisova 515/4, Michle,

140 00 Prague 4

IC 07079745

VAT CZ07079745

We operate an e-shop on the website

We process certain personal data to provide the sale of goods and to operate our website.

The processing of personal data is governed in particular by Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation) ("GDPR")

I. Processing of personal data

A.Processing of personal data when using the contact form

 If you enquire about our products and services, we will work with the contact details you provide us with, mainly via the enquiry form. These are: first name, last name, e-mail, phone number, address, product information.

      For what reason?

              We will contact you through them to make further arrangements for goods and services.

      On what legal basis?

This is processing on the basis of Article 6(1)(b) GDPR - negotiating a contract or carrying out pre-contractual measures at your request.

      How long will we process the personal data?

Unless we establish further cooperation, we will process your data for a maximum of 30 days from our last communication.

B. Processing of personal data in case of purchase

If you make a purchase with us, we will work with the data you fill in. These are mainly billing data: name, surname, address, e-mail, telephone.

       For what reason?

We need to process personal data to fulfil our contract - to deliver our goods to you. We will also communicate with you via the contact details regarding the status of your order, or regarding complaints or your queries.

 We will also process the personal data to fulfil our obligations under the law (mainly for accounting and tax purposes, or to deal with complaints, etc.).

       On what legal basis do we process personal data?

This is processing based on Article 6(1)(b) GDPR - performance of a contract and Article 6(1)(c) GDPR - performance of our legal obligation.

       How long will we process the personal data?

For the duration of the performance of our service and thereafter for a period of 10 years from the last time such service was provided or goods were supplied.

C.Newsletters (commercial communications)

If you are a purchasing customer, we will use your e-mail address to send you our newsletter.

       On what legal basis?

Section 7(3) of Act No. 480/2004 Coll., on certain information society services, allows us to do so.

       How long will we process personal data?

3 years from your last purchase. You can unsubscribe at any time by e-mail or contact us at:

D.Product and e-shop reviews

If you are a purchasing customer, we will use your e-mail address to automatically send out an e-mail to rate the e-shop and the product you have purchased. These e-mails cannot be turned off and you agree to them the moment you complete your order (purchase).

II.Who gets access to the data?

Your data will stay with us. However, there are some companies or other persons who work for us who get access to the data because they help us run our e-shop. These are:

Shoptet, the operator of the Shoptet e-shop platform (Shoptet a.s., with registered office at Dvořeckého 628/8, Břevnov, 169 00, Prague 6, company ID 289 35 675, registered with the Municipal Court in Prague, Section B, Insert 25 395)

  • companies involved in the dispatch of goods (PPL, Czech Post, Packeta)
  • companies involved in the dispatch of payments (Comgate, Gopay)
  • e-mailing service provider (Smartemailing)
  • marketing agency (Avedeo)

We process personal data only within the European Union.

III. What else you should know

We have a designated data protection officer in our company. This person is Jiří Janiga, contact:

Our company makes decisions based on automated processing or profiling.

If you have any questions about your personal data, please contact us at or call +420 608 962 581.

IV.Use of cookies

Cookies are text files containing small amounts of information that are downloaded to your device when you visit our website. Cookies are then sent back to the website or another website that recognizes them on each subsequent visit.

Cookies perform a variety of tasks, such as allowing you to navigate between websites efficiently, remembering your preferences and generally improving the user experience. They can also ensure that the advertisements you see online are better tailored to you and your interests.

We use the following cookies on the website:

  • Necessary cookies: these are required for the operation of the website, for example, to allow you to log into secure areas of the site and other basic functionality of the site. This category of cookies cannot be disabled.
  • Analytical/statistical cookies: these cookies allow us, for example, to recognise and track the number of visitors and to monitor how our visitors use the website. They help us to improve the way the site works, for example by enabling users to easily find what they are looking for. We only run these files with your prior consent.
  • Advertising cookies: these are used to track preferences and allow you to see advertising and other content that best matches your interests and online behaviour. We only run these cookies with your prior consent.

Please note that third parties (including, for example, external service providers) may also use cookies and/or access data collected by cookies on the website.

Information about cookies and a current list of cookies can be found via individual web browsers, most often under Developer Tools.

Consent can be expressed via a check box contained in the so-called cookie bar. You can subsequently refuse cookies in your browser settings or set your browser to use only some of them.

For more information on the management of cookies in individual browsers, please see the following links:

Internet Explorer -

Google Chrome -

Firefox -

Safari -

Opera -

Microsoft Edge -

V.Your rights in relation to the processing of personal data

The GDPR gives you, among other things, the right to contact us and request information about what personal data we process about you, to request access to this data and have it updated or corrected, or to request a restriction on processing, to request a copy of the personal data we process, to request that we delete your personal data in certain situations, and in certain cases you have the right to data portability. You can object to processing on the basis of legitimate interest.

If you believe that we are not handling your data correctly, you have the right to lodge a complaint with the Data Protection Authority or take your claims to court.

These terms and conditions are effective from 1.1.2022